Production of a digital communication campaign focused on the papillote in the lead up to Christmas 2016.
Participation at the contest under the name Frame of mind.
Established in Lyon and located in Roanne since the 70s, Révillon Chocolatier is best known for its papillotes, iconic Christmas chocolate sweets, which contain a message.
For this contest we created an application "Gnomy et la dernière papillote" (Gnomy and the last papillote).
Storytelling: For several years a village of small good creatures protects the last papillote so that Christmas lasts. But this year, the Christmas spirit is threatened by the evil goblins. During the threat, Gnomy managed to escape and asked the French people to help him.
The purpose of the game is to protect the papillote as long as possible from the goblins threat. To win more quickly, the player has the option to buy some papillotes. In each packaging there is a certain number of codes to use to progress in the game.
HERE ARE SOME SLIDES OF OUR PRESENTATION IN LYON.
